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Author Heidi Murkoff Emma Bing “What to Expect” Franchise

Welcome Heidi Murkoff & Emma Bing

We’re joined on the Starline by Author Heidi Murkoff of the longest-running title of all time on the New York Times bestseller list “What to Expect When You’re Expecting” and her daughter lifestyle editor at Emma Bing.

Let’s go Beyond the Mic Heidi. You conceived the idea for your book during your first pregnancy of your daughter Emma. Why was the immediacy of a podcast with your daughter important to you?

Emma, you’ve grown up through this project and now are a significant part of the What to Expect family. When was the moment that you knew you could impact the next generation in helping women?

Women consider your book the pregnancy bible, what has changed the most from the 1st edition to today?

You’ve expanded the What to Expect brand with, app, movie, podcast, and the What to Expect project. You’ve touched plenty of lives with your words. Why is helping mothers with healthy pregnancies around the world necessary to both of you?

Which maternal-child health issue will be a key one for you in 2021?

Emma Bing, Heidi Murkoff, the series of baby books and podcast is “What to Expect”. Thank you so much for taking the time to talk with me today.

…and that my friends is a Beyond the Mic: Short Cut.

Get Heidi’s book here

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